Microsoft tag

Tag, what is that ?

Tag is like a QR code. You can use them to connect customers from your offline marketing materials to information, entertainment, and interactive experiences on their smartphones. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message.

The Microsoft Tag marketing solution gives you and your customers the easy way to use a rich suite of recognition technologies, from QR Codes to the current Tag barcodes and beyond to the next generation in mobile, Near Field Communication (NFC).

                                

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Why must used Tag ?

Because,

1. Freedom to choose

The Tag solution is comprised of multiple recognition technologies, giving you many options for connecting with your customers on their mobile devices.

2. Customize

With an eye-catching custom Tag, you can build your brand, leverage your logo, blend with creative design, and add visual punch to your messaging.

3. Real Time

Create a more personal, relevant connection with your customer by targeting your message based on their geographical location.

4. Flexible

Five types of Tags make it easy to deliver just the right message: display videos and websites, share digital business cards, download mobile apps, display text, or dial phone numbers.

5. Report

Tag’s free analytics help you gauge the effectiveness of your marketing campaigns by telling you when, where, and how often your Tags are being scanned – insights you can use to refine them for maximum impact. Heat Maps can even show you the geographical locations of all your scans on a map.

What Platform are supported Tag ?

Almost all platform are supported Tag, Such as Android, Windows Mobile, Windows Phone 7, Symbian, Blackberry, iPhone, and Java.

If you want to have one, just visit http://tag.microsoft.com/my-tags/getting-started.aspx

Source : http://tag.microsoft.com/home.aspx