Apple founder, Steve Jobs died in October 2011. But, not everyone can forget easily. Jobs figure is so synonymous with Apple. What is the impact the death of Jobs for Apple?
IGR survey held in May 2012. This research was posted to the consumer in the United States. IGR asked a series of questions such as the use of WiFi, tablets, smartphones, applications, content, and LTE. This poll also asked Apple sepeninggalan Jobs picture.
The question, "How do you change the perception or the view from the Steve Jobs died?" Here are the results of the survey as reported by Cellular News:
- 1 percent said the picture looks better Apple since Steve Jobs died.
- 3.5 percent said the perception of the firm increases.
- 84 percent say his views have not changed.
- 9.4 percent said their perception deteriorates.
- 1.7 percent said their perception of Apple turned into very bad.
With this survey, 11 percent said their perceptions of Apple's Jobs has deteriorated since died. This number is quite large to give a negative impact on Apple sales. This survey takes a large sample size. IGR 11 percent of the demographic divide it as follows:
- 12 to 18 percent of respondents with an overview of Apple's bad about a man with more than 45 years of age.
- About 11 percent have a high financial income, highly educated minimal degree, and have been married.
- Having a child in the family does not affect the view of Apple.
The good news, bad perception of the amount of 11 percent is estimated 12 percent comes from Android users, especially Samsung and Motorola. In general, Apple users safe in the category "no change".
"IGR believe it's important for the future of Apple. Some people said their perception of the company deteriorated. But, the main users of Apple not to change his views on the company," says the founder of IGR, Iain Gillott.
"After grieving the death of Jobs, Apple's confidence has not changed," says Iain.
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