Windows Phone is still "underdog" in the competitive arena of mobile business, but Microsoft's platform is rather keep hidden potential.
As expressed by analysts and market research firm International Data Research (IDC) in the prediction of a future report released Wednesday (06.06.2012), Windows Phone market share expected to exceed the IOS from Apple in 2016.
IDC estimates the market share of IOS in 2016 will not change much compared to 2012. Four years into the future, control of the Apple platform market is actually predicted to fall from 20.5 percent to 19 percent.
In the same period, the market share of Windows Mobile will increase from 5.2 percent to 19.2 percent.
This, according to IDC analyst, can occur because Windows Phone potentially reach more users in emerging markets.
Through Nokia, one of your Windows Phone vendors are known to have a large share in those markets, developing regions such as Asia, Latin Ameria, and Africa, will be more inclined to fib Microsoft's platform.
According to Ramon Llamas, senior research analyst of Technology and Trends team Handsets IDC, in areas where consumers are sensitive to price, such as Africa, the iPhone from Apple do not see people. There, the IOS device is only used by the elite.
Instead, Windows Phone devices are available in various segments of the price so as to attract more consumers.
"The entry-level Windows Phone was launched. In the meantime, Apple could just lower the price of the previous generation iPhone which is outdated," Llamas said, as quoted by Wired.
In the United States, the popularity of the Windows operating system 8 is estimated to contribute to boost the adoption rate of Windows Phone devices that have a similar interface (Metro). Some of the major providers in the land of Uncle Sam, including AT & T and Verizon, have expressed support for Windows Phone.
The leadership position of the mobile platform in 2016 called the IDC will continue to be held by Android with mastery of 52.9 percent. The number is smaller than 2012 which reached 61 percent.
IDC also estimates that the BlackBerry OS will still have a market share, amounting to 6 percent in 2012 and 5.9 percent in 2016.
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